Marketer Drags 2face to Court

By Dimeji Ogendengbe

Just when super star 2face Idibia is commanding an intense applause from Nigerians and Africans for making the continent proud as he featured on one of America’s notable TV shows ‘The Monique Show‘ last February, a marketing company called ‘Happy Boys‘ fronted by Bisi Bangbala is taking a business dealing that didn’t go down well between the two rather seriously.

Bangbala has alleged that he got involved in a negotiation with Mr. Idibia after he claimed that he would be making a duet with US R&B singer R. Kelly for his 2008 ‘Unstoppable‘ album.

NET gathered that Bangbala through his company (Happy Boys) opted to buy the album off 2face for an undisclosed sum with the hope of securing ROI (return on invested capital), especially because of the R. Kelly duet. However, just like many critics of the duet, the marketer claims he was disappointed by the so-called ‘R. Kelly duet’ – claiming it is questionable.

Bangbala was not satisfied with the finished product claiming Idibia did not do what he portrayed while the negotiation was on…

According to a report, having paid 2face’s Hypertek Records the agreed sum, the marketer was compelled to accept the album, but on the condition that 2face would produce another album to compensate for the loss.

Idibia went on to release his lastest album ‘The Unstoppable Int’l Edition‘ on his own label, working with other distributors. Sources say Happy Boys decided to let sleeping dogs lie; letting it all go by counting their losses and moving on.

However, we scooped that 2face’s new endorsement deal with telecommunications company Airtel, has energized the marketer’s commitment to recover his loss on the ‘Unstoppable’ deal.

He has reportedly threatened to spill out to the public and the Airtel management the ‘A-Z’ of how his unprofitable deal with 2face transpired unless Mr. Idibia refunds his money.

Speaking to NET on the case, which is already in court, 2face’s management (Now Muzik) confirmed the ongoing feud noting his camp has been served court papers.

‘The court papers have been served to Hypertek and do not contain any hit point. What they asked him for was that they did not know how the album was released. They said they were not party to the release and that it was released without their consent. We have been asked to wait for seven days by the court to determine what will happen next‘, Now Muzik boss Efe Omorogbe who refused to make further comments until the court case is determined tells NET exclusively.