By Chris Ogunlowo
Hey guys, here’s something cool. Many people have shown interest in owning probably the most talked-about book ever written on branding – How Brand Grows. My copy was bought & the proceed went to a charity effort to help save a baby that has cancer of the eye. For those interested in having a copy of this book, there’s a copy donated by someone.
There’s no exact asking price for this book but it will be passed to the highest bidder & the proceed will be donated to #HelpSaveEdosa. Please, it will be nice to demonstrate a gesture to help this baby. Folks have been doing a lot for this baby. The hashtag result on Twitter is particularly humbling with posters of the amount donated so far. I don’t know the baby or related to the family in anyway but this is a human story that touches the heart.
I’m talking too much now. Anyone who wants to own this cool book may express an interest by commenting with a figure. We can all do this. I hope we can round this up by tomorrow evening. The final proceed goes to the account of Baby Edosa. (I will arrange how the book will get to the successful bidder).
May the highest bidder win.
