By Olumide Adesida (with agency reports)
Beyoncé is launching her own vegan meal delivery service in the US with her personal trainer, Marco Borges.
The ‘Pretty Hurts’ hitmaker, who participated in a meat-free challenge with husband, Jay Z in December 2013 in a bid to adopt ‘a healthy lifestyle,’ has teamed up with her personal trainer, Marco Borges for the new venture, 22 Days Nutrition, which will provide customers with organic, plant-based, gluten-free, soy-free and dairy-free meals for three weeks.
The 33-year old star, who is close friends with lifestyle guru and clean-eating advocate, Gwyneth Paltrow, said in a statement: ‘I am so grateful that I took the challenge and credit Marco with leading by example. He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle.
He came up with a great program to get people motivated to make better nutritional choices. I am excited to partner with him.’
The meals will range in price from $9.76 to $16.50 each and Beyoncé is confident anyone will be able to stick to the programme.
She said: ‘All you have to do is try. If I can do it, anyone can.’ The ‘Drunk in Love’ hitmaker and Jay Z decided to eat vegan food for 22 days shortly before his birthday in late 2013.
The 45-year old rapper explained the reason for their experiment on his blog at the time, writing: ‘Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.
‘This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday. It was surprisingly easier on me than I thought.
‘It just feels right! So you can call it a spiritual and physical cleanse.’
