By Chrysanthus Ikeh
Officials of Nigerian Breweries Plc, makers of Star Lager, the brand behind the record-breaking Star Bottle Tree have revealed the reason behind working towards such a milestone in Lagos, Nigeria.
Speaking with the Marketing Director, Nigerian Breweries Plc., Walter Drenth who spoke among others at the unveiling of the world’s largest bottle tree on Wednesday, December 17, 2014 at the Star Beer Village at Eko Atlantic City, said, this much was revealed.
‘This feat we have achieved is one that hasn’t been done before and we pride ourselves in the attempt to bring joy and perhaps even break a world record. With this, we have put Nigeria on the world map and made Lagos, a tourist site that it truly is. We hope that Nigerians and Star Lager consumers appreciate it and see reasons to be proud of being citizens of Nigeria.’
‘We are overwhelmed with how our people generally have reacted to this humble idea of a giant Star bottle Christmas tree. It goes on to show that people appreciate creativity and our efforts at adding excitement and joy, for which we are grateful,’ he said.
The record-breaking tree is made with a total of 8,000 star beer bottles which easily surpasses the hitherto standing World Record of 1,000 beer bottles held by the Chinese city of Shanghai.