The teaser trailer for Marvel Studios’ upcoming movie, Black Panther, generated 89 million views in the first 24 hours of its debut.
Black Panther is based on the character created by Stan Lee and Jack Kirby and made his big screen debut in Captain America: Civil War.
The trailer for Thor: Ragnarok is Marvel and parent company Disney’s most-watched ever with 136 million views. With that, Black Panther lands in the top three of most-watched Marvel trailer content.
Black Panther, which features Chadwick Boseman as the title character, was also massive on Twitter, generating 349,000 mentions in 24 hours.
It generated more mentions than the NBA game during which it debuted.
This post first appeared on TNS.