Since Rémy Martin Cognac launched its #OneLifeLiveThem campaign; a project celebrating individual’s talents last year, the brand has showcased different individuals that embody the brand DNA.
Next in line are three strong celebrities; Ali Baba, Arese Ugwu and Japheth Omojuwa, who have been considered by the brand as new brand influencers.
The campaign tagline, One Life/Live Them, grammatical imbalance notwithstanding, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.
Thus, the campaign encourages consumers to explore and celebrate all their talents. “It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced,” said the project promoters in a statement.
Veteran comedian Atunyota Alleluya Akporobomerere, popularly called Ali Baba, is also known by some as a motivational speaker but not many know he is also an entrepreneur, photographer and petrol head.
Indeed, there are quite a few men in all of history whose works resonate with such perfection and excellence that they actually need no introduction wherever it is they find themselves. The ‘Grandfather of Nigerian Stand-up Comedy’, Ali Baba is undoubtedly one of such men.
Today, after a career spanning well over two decades, he is well acclaimed and respected home and abroad. In his words, ‘The value of your creativity can only be defined by you. Your creativity pushes your value proposition.’
In 2012, he was given the privilege of ringing the Year-end Closing Bell of the Nigerian Stock Exchange, becoming the first comedian to do so. A car lover as well as an avid reader, he also spends a lot of his time involved in mentoring and motivating young men and women.
Then comes Arese Ugwu, a personal finance expert, author, thought leader and power babe. She is the Founder of Smart Money Africa, a personal finance platform for the African millennial.
Arese is also the author of The Smart Money Woman: an African girl’s journey to financial freedom; a fictional personal finance book with smart money lessons.
As a contributor to one of the leading newspapers and the host of two personal finance shows; ‘Your Life Your Money’ and ‘Analyse This’ which she co-hosts on Ndani TV, she has helped shape the new narrative on personal finance in the media.
And the third influencer, Japeth Omojuwa is a public speaker, political expert, ideologist and mastermind. One can safely say that Japheth is a reflection of his name which means ‘enlargement’ in Greek.
As a man with these attributes, Omojuwa, who was named among Africa’s top ’50 Movers and shakers’ by Switzerland’s Credit Suisse, has truly enlarged his life to be a multidimensional one, turning it all to a lifestyle.
Promoters say Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. These include supporting the community, highlighting skills and revealing the talents of people and nature, honouring craftsmanship.
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