Tunde Ednut, one of Nigeria’s most popular bloggers, has been named Most Searched Media Personality at the NET Honours People’s Choice Awards, one of the world’s most prestigious audience data-based awards.
NET Honours recognises achievers through a thorough analysis of audience search results, consumer interest, social media interactions and trends. The event celebrates musicians, actors, comedians, reality TV stars and public personalities who are subjects of Nigeria’s most exciting conversations in the year under review.
Tunde Ednut, real name Tunde Olaoluwa Adekunle, is a former comedian and musician famous on Instagram for promoting artistes and regular cash giveaways. After years of struggling to achieve fame, first as a comedian and then as an artiste, in 2017, Tunde Ednut started running his Instagram page like a blog, and by 2019 he had established a reputation as a social media influencer. He has courted controversy on multiple occasions, but his popularity remains on an upward trajectory. His Instagram posts generate a lot of engagement, and he has been fondly referred to as “The Shade Room of Africa.”
In emerging winner of the Most Searched Personality award from the class of 2021, Tunde Ednut had to see off competition from some of Nigeria’s media faves, including popular OAP Toke Makinwa, relationship blogger Joro Olumofin and talk show host Nancy Isime. He succeeds Toke Makinwa, who won the award in 2020.
Congratulations, king of giveaways!
Data for NET Honours is sourced from a comprehensive database of over eight million users who engaged with Netng, Neusroom, Orin and 234Star platforms via the websites, social media accounts, and related platforms within a 12-month calendar period.
See the complete list of winners here: