Starring James McAvoy, Anna Taylor-Joy and Betty Buckley, this thriller directed by M. Night Shyamalan is said to be the highest grossing horror movie since 2013 with a budget of $9m.
With about $15m made over the Superbowl weekend, the movie is now set to cross the $100m mark.
Crossing that will make the movie Shyamalan’s third film to cross it after The Last Airbender in 2010 and The Village in 2004.