As the year begins, we often look into the next 12 months with cautious optimism. We check for public holidays, the national celebrations, the sporting events and even the slate of movies that are set to be released this year.
This year, however, all you may need to look out for is Heineken’s calendar of activities, as the brand is set to take the nation by storm. Many of the people who were present at the Heineken press briefing this past week would admit that the brand is looking to give fans a year to remember.
Starting off with the UEFA Champions League, which is set to kick off with the knock-out round of matches, Heineken is looking to make this UCL campaign, themed “Better Together”, the best yet.
Running concurrently will be the James Bond campaign. The famed spy is set to return in a new movie after a 5-year hiatus, and with this being Daniel Craig’s last outing as 007, the movie is garnering a lot of attention.
Heineken, proud partners of the James Bond franchise, is set to launch a stellar campaign to further dial up its brand association with the iconic blockbuster.
The summer season will see Heineken kick off its Euro 2020 campaign, as football fans will once again get to see their favourite players adorn their national colours and head for glory.
October brings with it the fashion season and after the huge success of Lagos Fashion Week and Design Fashion Africa last year, fashion aficionados will be roaring to show their style when the green carpet rolls into town.
Capping off what is set to be an unforgettable year, is the Formula 1 campaign. While driving in Lagos already feels like an extreme sport, Heineken is set to take this one step further by giving fans a chance to get closer to one of the most prestigious sports tournaments on the planet.
Hence, it’s no surprise, all your faves came out to show their love for the brand, as the announcement party had in attendance, the likes of Uti, Lolu, Mozez Priaz, Folu Storms, Uriel, & others.
If these slate of activities are not enough to get you psyched, I don’t know what is!
This year, Heineken is looking to redefine what it means to be audacious and we’re certainly here for it.
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