Nigeria’s entertainment landscape is an interesting one. It is common practice for artists to take all the shine and accolades when their songs ‘blow’. But not many music fans can name the producers behind Naira Marley’s many hits, or the brain behind the intricate chords and strings on Fireboy’s critically acclaimed records.
Usually, the acknowledgment of the producer’s efforts is an afterthought, with music awards ceremonies only dedicating one or two categories for producers of chart topping records. Many producers have also gone on record to express their frustration at the inadequate financial compensation for their work, with many of them abandoning their studios for other financially assuring ventures.
This seeming neglect or mistreatment of producers is what the organisers of Tha Throwdown Music Producers’ Battle have stepped in to address.
Tha Throwdown, a one of a kind platform for beatmakers, first debuted its producers’ contest, Tha Throwdown Music Producers’ Battle in 2018, with the sole purpose of providing a platform for aspiring music producers to showcase their talents to the world. And it did just that.
Over 80 participants entered for the online and offline contests – which took place in Lagos, Nigeria, with 8 people making it to the grand finale. One winner was eventually crowned, walking away with a N500,000 cash prize and the golden opportunity to work with A-list musicians.
Since Tha Throwdown Music Producers’ Battle was held almost two years ago, no fewer than 4,000 music producers have been provided with the opportunity to get exposure and earn legitimately from their craft by registering on Tha Throwdown website. On the website, more than 5,000 amazing beats and sounds are ready for download or purchase.
A second edition of the event has been announced by the organisers, who have promised an even bigger showing than the last time.
The first place winner will walk away with a grand prize of N1 million, top class studio equipment and a chance to produce a song for a superstar artist. While other participants will also be rewarded with recognition, and possibly, opportunity to work with some of the artists present.
Seasoned music producer and founder, Tha Throwdown, Lambo Davirus says “the aim of this event is to help those guys on the streets, who make good beats, but are struggling to get noticed. With this show, we’re giving them the opportunity to show the world what they’ve got. The best part about it is that even though one grand winner will emerge, every participant still gets the opportunity to showcase their talent in front of industry reps, producers, artists & managers, who will definitely be looking out for other talents they would like to work with.”
The online audition for Tha Throwdown Music Producers’ Battle will kick off on Saturday, February 22, where 40 producers will be selected and eventually go head-to-head in an offline contest. Eight finalists will then be chosen to participate in the grand finale which will take place on May 16th at Terra Kulture, Victoria Island, Lagos.
Interested participants must first register on the website www.thathrowdown.com, then share a clip of them making their beat on instagram, using the hashtag #TTDBattle.
Registration closes before the end of April 2020.
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