Nigerian cinema scene has grown tremendously over the past few years, and has in the last 6 months brought in earnings of over 3 billion naira. The industry which is propelled by both Nollywood and international movies has succeeded in generating billions of Naira as many Nigerians take to viewing movies at the cinemas.
According to the Cinema Exhibitors Association of Nigeria, CEAN, about 34 cinema houses in the country jointly generated a revenue of 3.12 billion naira between January and June 2019.
This high earnings has set a new record in the Nigerian cinema industry as the total revenue in the first half of the year is equal to the total amount of earnings for the entire year in 2017.
Among the highest grossing Nollywood films that added to the bulk are ‘Chief Daddy’, ‘Up North’, among others. International (Hollywood) movies that featured prominently in the cinema include ‘Aquaman’, ‘Captain Marvel’, ‘Avengers: Endgame’, ‘Alita’, ‘Cold Pursuit’, ‘What Men Want’, and many others.
The month that generated the most revenue was March, with ‘Avengers: Endgame’ contributing significantly to the estimated total earnings of N734 million.
If the momentum continues in the same pattern in the remaining 6 months of 2019, the cinema industry will break a remarkable record that will push the revenue to an all time high.