Nigerian international pop star Mr Eazi has reportedly signed a licensing deal with Universal Africa for his forthcoming mixtape Life Is Eazi Vol. 2: Lagos to London, exclusive to Africa.
Life Is Eazi Vol. 2: Lagos to London is a sequel to his widely acclaimed 2017 mixtape “Accra to Lagos” which is expected to drop before the end of the second quarter.
The deal was sealed at the Universal Africa office in Johannesburg, South Africa. This will see the singer and Universal Africa jointly release the project in Africa. News of figures have not been communicated yet and Eazi has hinted further label partnerships for different key regions.
What A Licensing Deal Entails
Licensing is when another business (usually record label or a distributor) purchases the rights to an album from an artiste. They pay a set fee, and then they take on the task of acting as the label for that album in the territory for which they licensed the album.
For instance, let’s say you have a Nigerian-based label, and you have an album on your label that you want to be released in South Africa. A label in South Africa then licenses the album from you.
They now have the rights to sell that album on their label in South Africa. They take the responsibility for manufacturing the album, promoting it and getting it distributed in their country. If they make tons of money selling it there, then the rewards are all theirs; you don’t make any money beyond your original licensing fee. If they lose money on the album, then that loss is all theirs too; you still keep your licensing fee regardless of the album’s performance and sales.
It is, however, uncertain if Mr Eazi’s deal with Universal Africa gives the label full rights to revenue from the soon to come Lagos to London project.
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