#ManInTheBox: Where Is The Man In The Box And The Box Too?!

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#ManInTheBox: The Box

Ten weeks after the #ManInTheBox stunned Nigeria, everyone’s wondering where the box is.

 Hold on, for the benefit of people that don’t know #TheManInTheBox, here is a brief recap. In May, we all opened our mouths, stunned. Why? We watched a man working in a ‘billboard – styled office’ around the Lekki-Epe Expressway for four days and nights! Later we got to know that the man actually represented MTN, the brand that works round the clock supporting businesses technology solutions to help them grow.  

#ManInTheBox: The Box
#ManInTheBox: The Box

Now, the question is, where is the box? Ok, calm down, nobody took the box. On Monday, July 9th, 2018, the first phase of the ‘Man In The Box’ was concluded and the box was moved from it’s Lekki Expressway location. This was after ten weeks of showcasing over seventy different businesses to the world!

A lot of people want to know how businesses got into the box after the man got out. How did they do it?! Well, we found some of the businesses that got into the box and got them to spill. Yaaaaaas!

Proverbs Creations Bukola Adenuga, followed the same steps as everyone else. However, when she got the call, she thought it was a prank and wouldn’t listen. “I put a call through to the number that called me and said “I’m so sorry.” I was humble instantly.”

An instagram post from Proverbs Creations, one of the businesses displayed in the box.
Owner, Proverbs Creations, Bukola Adenuga.

“The feedback was fantastic!”, Jadesola Rawa of Melia, a clothing brand, gushed about her business after the box. From all the excited ‘Man-In-The-Boxers’ you could easily see what they had been given – validity. 

Jadesola Rawa of Melia, one of the businesses displayed in the box.
Owner, Melia (a clothing brand), Jadesola Rawa

Oladeji of A Thousand Reasons Confectioneries put it best – “The fact that a brand as big as MTN is supporting your little brand is some sort of validation. You must be doing something right!”

 So we can’t see the box anymore. We can’t see the guy anymore (He was cute by the way). What can we see? The millions of businesses around the country that can come up with out-of-the-box ideas! And MTN Nigeria is helping to get closer to these solutions with the next phase of the #ManInTheBox.


The possibilities are giving us goose bumps, especially as MTN’s online platforms are using the hashtag #ManInTheBoxTheSequel. This month MTN will give specialised Google training to SMEs in Lagos. We hear there’s still a lot to come. So we smile and wait as the conversation continues.


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