Madonna reacts to Kendall Jenner’s canned ad in the most sarcastic way

Posted on April 07 2017 , at 02:54 pm
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  • Lots of criticism for the ad revolved around the fact that it co-opts very real resistance movements and seemingly sends the message Pepsi can fix it all.

Madonna

Pepsi’s now-canned ad which features Kendall Jenner in a sham-protest has drawn plenty of criticism. The latest comes from Madonna, who herself starred in a Pepsi ad back in 1989.

‘When you wake up and realize that shit just really doesn’t make sense!’ she wrote on Instagram, captioning a video of Kendall’s commercial.

READ: They missed the mark: controversial ad featuring Kendall Jenner has been taken down

Here’s Madonna’s ad from the ’80s.

The kiss she refers to is actually from the controversial music video for ‘Like A Prayer,’ which debuted after her commercial.

The Vatican condemned the video for its use of religious symbols (burning crosses, sexualising a saint), and religious groups threatened to boycott Pepsi products.

Eventually, Madonna lost her Pepsi sponsorship contract.

ALSO READ: 10 things wrong with the controversial ad starring Kendall Jenner

Madonna also posted a photo of herself holding a can of rivals, Coca Cola at the 1999 Grammy Awards.

It features a closeup of the label so her message comes across loud and clear:

A post shared by Madonna (@madonna) on

A lot of the criticism for Kendall’s Pepsi ad revolved around the fact that it co-opts very real resistance movements and seemingly sends the message Pepsi can fix it all.

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