Lots of criticism for the ad revolved around the fact that it co-opts very real resistance movements and seemingly sends the message Pepsi can fix it all.
‘When you wake up and realize that shit just really doesn’t make sense!’ she wrote on Instagram, captioning a video of Kendall’s commercial.
Here’s Madonna’s ad from the ’80s.
The kiss she refers to is actually from the controversial music video for ‘Like A Prayer,’ which debuted after her commercial.
The Vatican condemned the video for its use of religious symbols (burning crosses, sexualising a saint), and religious groups threatened to boycott Pepsi products.
Eventually, Madonna lost her Pepsi sponsorship contract.
Madonna also posted a photo of herself holding a can of rivals, Coca Cola at the 1999 Grammy Awards.
It features a closeup of the label so her message comes across loud and clear:
A lot of the criticism for Kendall’s Pepsi ad revolved around the fact that it co-opts very real resistance movements and seemingly sends the message Pepsi can fix it all.
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