Like Wizkid and P-Square, Bez is the latest GLO casualty

Posted on November 02 2016 , at 01:56 pm
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Story highlights
  • Bez joins a list of artistes who have been dropped as brand ambassadors in the last week.

'Nigerian police harassed me because I have no gun' - Bez recounts bitter experience
Bez has parted company with Glo too

More and more endorsement contracts ARE NOT being renewed, as big spenders in corporate Nigeria continue to cut costs.

Last week, pop stars, P-Square, Wizkid and Sammie Okposo all confirmed their exit from Nigerian telecomunications giant, Globacom as brand ambassadors.

READ: Wizkid dumped, Timaya in as GLO Ambassador

Now, alternative singer, Bez Idakula has also confirmed his exit from GLO.

So far, pundits are blaming the increasing number of deals not being renewed on the prevailing economic recession in Nigeria.

A few months ago, MTN also dumped over 10 stars including Don Jazzy, Kcee, Dr Sid as its ambassadors and till this moment, no rival brand has signed them.

READ: Why MTN dumped Don Jazzy, Davido and others

With this trend going on, the big loser, if no alternative revenue source shows up, would be the celebrities, especially musicians who work in an industry lacking a structured monetisation system for most of their work.

Next year will be interesting in many ways!


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