As Jay Z wanders into the world of venture capital firms, Kanye West continues his vision for DONDA.
According to TMZ, Yeezy has filed legal documents to trademark and create DONDA make-up, perfumes, lotions and other types of cosmetics.
The Kardashian family has had a history of successful cosmetic lines, as Kylie Cosmetics and her lip kits have taken the industry by storm.
Now, it’s West’s turn to have his try at beautifying the people of the world.
READ: Kim and Kanye now have a kids clothing line — and North designed it
According to Harper’s Bazaar, West had a licensing deal locked up since April 2009 along with Rihanna and Jay Z to launch a line of perfume with Parlux.
His part of the contract ended up falling through in 2012.
Here is my Donda chart that I wrote 4 years ago that everyone laughed at… pic.twitter.com/g1po6Z3H55
— KANYE WEST (@kanyewest) February 15, 2016
So @kanyewest is thinking about developing a cosmetic line. I really hope he does. I’m with it. #DondaCosmetics #KanyeWest
— Susette (@SUE_412) February 23, 2017
So, who else would be buying what Kanye’s selling?