By Dimeji Ogedengbe
In an era where the world has become a small community since mobile-internet became a fad, it was only timely for a renowned brand like Guinness Foreign Extra Stout to key into the innovation with the launch of its Guinness VIP program on November 24, 2010.
Tapping into the digital revolution and a market of over 80million unique mobile phone users, Guinness VIP is Nigeria’s first fully mobile phone-based community of beer drinkers. The program is fully accessible from any WAP enabled mobile phone and provides the user with access to the latest football news, infotainment, chat forums, football trivia, instant messaging and much, much more.
Guinness being the broadcast sponsor of the Barclays English Premier League and the Nigerian Super-Eagles has combined all of these elements to provide football lovers with a really unique opportunity to get the inside track on all the latest news of teams, players and clubs as well as the opportunity to win exclusive prizes and competitions.
One of the new features of the GVIP community platform is to allow free membership access, save standard network internet data charges and allows friends and fans communicate with one another for free via the GVIP messenger as long as both are on the platform. This will also allow members to chat and debate about everything that’s going on in the world of football and give their opinion to other GVIP members as well as the opportunity to chat to players.
To join consumers simply SMS the word YES followed by the individuals date of birth (Yes, dd/mm/yy) to 1759. Activation text costs N10, and thereafter the service is free. Alternatively go to http//.m.guinnessvip.com and follow the prompts to register on WAP enabled phones
‘This is a real marketing departure in Nigeria and is yet another example of how our approach to marketing across the country is rapidly changing so we can better reward our drinkers in ways we wouldn’t even have conceived of not so long ago. Guinness has always ensured that drinkers get more from our beer than any other and the GVIP program continues that tradition’, Guinness Nigeria Plc. Marketing and Innovation Director, Ruairi Twomey expressed.
In order for those with non WAP enabled phones to benefit from this innovation, Guinness has promised to provide an SMS based version of the service for those who fall in this category.
‘The Guinness brand has a really strong reputation in Nigeria for ground-breaking, innovative marketing and this definitely brings us back into that realm. Nigerians haven’t seen anything yet. This is Guinness doing what it does best – rewarding Guinness drinkers using cutting edge technology’, the Marketing Manager Adenike Adebola assured.
Guinness Nigeria Plc was established in 1950, making it one of the oldest companies in Nigeria. Listed on the Nigerian Stock Exchange in 1965, and with a shareholder base of over 75,000 shareholders, it is also one of the foremost quoted companies in Nigeria. The company built its first brewery in Ikeja in 1962, and currently has facilities in Ogba, Benin City and Aba.
Take time to check out http//.m.guinnessvip.com
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7 comments
how do we sign up
I appreciate guinness and their members its all about fun i love u all.
Arsenal can lift the premier league this season
I cheerish ur wonderful work…
cheers!
guinness u r d bst.
You are doing really great. I pray to win something frm you 1day. Kudos to all Guiness VIP Staffs.
A good way of reaching Out to your customers and get feedback on your products . keep the pace & do not Disappoint us.