Obi Asika, at the 6th edition of the Nigerian Entertainment Conference (NECLive6), said focus is key to achieving success for every business owner.
The founder and CEO of Storm 360 was a speaker at the event, on a panel which also had Cobhams Asuquo as speaker and Lamide Akintobi as moderator.
Asika acknowledged that social media is very vital to the success of businesses, but stated that it is was better for business platforms to have fewer followers who would engage with the content than a multitude who wouldn’t.
‘Focus is the key to disruption. Having 1000 relevant followers on Instagram is better than 50 million followers who have no business with the content,’ Asika said.
The theme for this year’s conference is “Understanding Emerging Markets, Trends, and Opportunities”.
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