The first weekend in September viewers across the world witnessed the most anticipated event in the movie industry, the Africa Magic Viewers Choice Awards (AMVCA). It also saw vendors in the fashion industry smiling to the bank as almost every celebrity went the extra mile to get that professional touch for an amazing look.
However, a lot of reactions have trailed the event as popular Nigerian comedian, Woli Arole alleged that some actresses were stranded at the venue after the event.
TV host and compere, Ebuka Obi-Uchendu has also taken to Twitter to reveal how much a certain celebrity spent on herself in preparation for an event
Would really be nice to know what the AMVCA weekend is worth as a whole. Designers, stylists, hair and makeup, photographers, etc.
What I saw yesterday was insane!!! The real business in showBUSINESS!!!
— Ebuka Obi-Uchendu (@Ebuka) September 2, 2018
At the end of it all, it was worth it for some of the celebrities who won awards while others left counting their losses. Those who had nothing to lose were definitely the fashion vendors as they did not just make more money, but also gained a lot of exposure and publicity.
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