They resort to watching Bollywood and Nollywood films.
Since the emergent preference of Kannywood producers and filmmakers to screen their movies at cinemas before getting them into the market, many of their fans have switched to purchasing Bollywood and Nollywood films.
This is due to the absence of cinema houses in most of the major towns and cities in the Northern part of the country.
A video mart attendant in Kaduna told Premium Times, ‘When…we tell them that they have to travel to Kano to see it first, they say they would rather buy Indian films that are readily available.’
According to a Kannywood fan, ‘Anyone who lives outside Kano State will have to wait for as long as the film will last in Kano Viewing Centres before he or she can eventually see the film.’
About 70 percent of the people who watch Kannywood films live in the villages and local governments. Women also constitute a very good percentage of viewers.
This post first appeared on TNS.
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