The tennis star is looking to encourage female entrepreneurs with the series.
World tennis star, Venus Williams is set to produce and star in a new unscripted series about female entrepreneurs called Deals in Heels.
She is collaborating with 3 Ball Entertainment for the unscripted series and will appear alongside other female magnates who will serve as mentors for standout businesswomen before making final investment offers.
In each episode, five up-and-coming entrepreneurs pitch the panel, and the two women whose businesses show the most promise will be invited up to the ‘executive suite’ for a deeper dive into their companies.
If their business plans measure up, the panel will dedicate one month toward mentoring the entrepreneurs on all aspects of their businesses in preparation for critical upcoming sales benchmarks.
At the end of the month, the two entrepreneurs return to the executive suite to re-pitch, but after review and negotiations, only one startup will receive an investment from the panel.
Venus Williams said, ‘As an advocate for gender and pay equality, I’m thrilled to be working with 3 Ball Entertainment on this project that fosters and supports trailblazing women who are actively pursuing their professional aspirations.’
This post first appeared on TNS.
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