The three came into the scene and changed the game.
They might be young but they have come to represent the new sound of Nigerian music. Started right from nothing, where there was no structure, they built one and established their hold.
To understand the foregoing paragraph, one needs to cast minds back to the turn of the century. Nigerian pop music was just breaking through all the din of foreign music and those who would become the foundations for this new music were just about making a name for themselves.
Fast forward a couple of years and those who are the forefathers have become fat. Fat and lazy of their initial overwhelming success and acceptance. So fat they were content to dish out mediocre songs and performances. Wackawickee songs and whatnot.
Consequently, Nigerian music became boring, repetitive and unimaginative. Soon it all dissolved into a series of turf wars between artistes and artistes, and then artistes and record labels.
So these three young musicians, at different times and in different spaces, came into the scene and changed the game. And it wasn’t easy.
The odds were surely stacked against them, the musical landscape was unfamiliar and unwelcoming.
But one by one, they made a name for themselves.
Wizkid was probably the first to break through, signing early with EME Records and releasing the critical and commercial success, Superstar.
But that was not enough for the young man; he needed to spread his wings and shine brighter.
He left EME after releasing his second album, Ayo, and has not looked back since.
He may have not released any album since then but he has undoubtedly become an even bigger star since then.
For Davido, he had no help whatsoever and had to build his own structure from the ground up.
His wealthy pedigree might have greased his path but that wasn’t all he used to become one of the biggest musicians in the country.
In Olamide’s case, he had a foundation that made a name for him. But he decided he was done with that and wanted to do things his way. So left Coded Tunes to form YBNL and thus, became the biggest rapper in the land.
Any of these artiste would fill up a stadium many times over for a concert if they so desired. It is easier to mention their songs that have not been hits than those that have been.
They may come across as cocky, brash and spoilt, but no one can deny their greatness. And we should be grateful for their presence
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