YBNL and Mavin are two of the biggest music labels in Nigeria presently.
The duo’s controversial moment when Lil Kesh lost the ‘Next Rated’ award to Reekado Banks at the 2015 Headies, aired on New Year’s Day, won’t be forgotten easily as fans anticipate what’s in the goody bag this season.
YBNL and Mavin are two of the biggest music labels in Nigeria presently, along with Chocolate City, Five Star Music, HKN and Starboy Entertainment.
But how did they fare since that infamous incident?
Two albums were released under YBNL Nation in 2016: Y.A.G.I by Lil Kesh and Adekunle Gold’s Gold, which were released in March and July, respectively.
YBNL’s most popular songs in 2016: ‘Who U Epp’ – Olamide, ‘Abule Sowo’ – Olamide, ‘Cause Trouble’ – Lil Kesh, ‘Friend Zone’ and ‘Ariwo Ko’ by Adekunle Gold.
Reekado Banks’ Spotlight, which was announced on September 1, is the only studio album released under Mavin Records in 2016.
Mavin Records’ most popular songs in 2016: ‘Bad’ – Tiwa Savage, ‘The Best’ – Dr Sid, ‘Do Like That’ – Korede Bello, ‘Oluwa Ni’ and ‘Standard’ by Reekado Banks.
The artistes – YBNL
On April 26, a month after dropping his debut album, Kesh announced his departure from YBNL following the expiration of his two-year contract to promote his music label.
In April, a week after Kesh’s exit, YBNL unveiled their First Lady, Temmie – who used to sing and record covers of different songs.
The label boss via Instagram in August 2015 first contacted the singer who’s in a relationship with her guitar.
She’s released a handful of singles this year.
Olamide signed the fast-rising rapper – who’s popular for his viral cover of ‘Panda’ by American artiste, Desiigner – to his label in November.
Before joining YBNL, Davolee hawked pure water on the streets of Mushin, Lagos, but he’s now eager to sell his music to the world.
Adekunle is one of the major highlights for YBNL in 2016, dropping his first ever studio album that featured viral songs including ‘Orente’, ‘Sade’, ‘Ready’, and ‘Pick Up’.
The singer’s deal will expire this year, but it remains to be seen if he will be renewing his contract, or go solo.
Viktoh is yet to make any major impressions despite Lil Kesh’s depature. His 2015 single ‘Skibi Dat’ is what he still performs at the events.
Chinko is also yet to make any major impression, as he’s survived this year with music collabos and appearances at shows.
Olamide is more active than any other artiste on his record label in 2016.
Over 200 fans of the YBNL crew were denied entry to Hammersmith Apollo in London were 5,000 concertgoers partied as the YBNL boss along with Adekunle Gold, Temmie Ovwasa, Viktoh and Lil Kesh took turns on stage in October.
Olamide is expected to drop his sixth studio album The Glory in the coming days, while his concert is planned to hold on December 26 at Eko Hotel, Lagos.
The artistes – MAVIN
Tiwa’s second album, R.E.D, was released in December 2015.
She’s performed in several parts of the world this year and in July, she became the first female Nigerian singer to sign a management and distribution deal with America’s Roc Nation.
Korede is still ladies man, his followers online has made him the youngest most popular Nigerian artiste on social media. But his new singles are yet to reach the standard of 2015 hit, Godwin – which has brought in several shows and millions for the label.
Reekado is the most engaging Mavin act when we argue music released in 2016.
He dropped his debut album Spotlight and several singles to justify his Headies 2015 Next Rated award.
Reekado’s Thank You concert will hold at the Afrika Shrine in Ikeja on December 21, and his label mates are expected to perform.
Sid is struggling to remain relevant in the industry presently, but his newly acquired cinematography skill may be what is distracting the ‘Surulere’ singer from giving us a hit song.
2016 has been the most challenging year for the female singer who welcomed her first child in July.
Prince welcomed his first child this year, but he was no where to be found in the music industry.
Iyanya joined Mavin in October after leaving his co-owned music label, MMG.
We’ve projected 2017 to see what the ‘Kukere’ singer to offer with his new recording contract.
Jazzy spent most of 2016 working side by side with his artistes as a businessman, leaving Baby Fresh and Altims with the bulk of music production work.
In September, MTN confirmed they’ve dropped Tiwa Savage, Don jazzy and Dr. Sid as ambassadors, along with Davido, Banky W and Timaya.
Meanwhile, new signee, Iyanya is still on the Telco’s payroll, while Mavin 2.0 acts are still Globacom brand ambassadors.
Tiwa Savage still has endorsement deals with brands including Pepsi, Forte Oil and Pampers.
Olamide’s ‘Leave Trash For LAWMA’ punchline during his 2015 Headies drama with Don Jazzy led to his endorsement as Lagos State Waste Management Agency (LAWMA) ambassador.
In November, Olamide announced the end of his reign as an Etisalat ambassador after three years.
2016 Headies Nominations
Best Recording of the Year: Orente – Adekunle Gold
Producer of the Year: Pheels for ‘Pick Up’ – Adekunle Gold, ‘Lagos Boys’ – Olamide
Best Pop Single: ‘Pick Up’ – Adekunle Gold
Best Rap Album: Olamide – Eyan Mayweather/Lil Kesh – YAGI
Best Rap Single: Eyan Mayweather – Olamide
Hip Hop World Revelation: Lil Kesh – YAGI
Best Street Hop Artiste: Olamide – Who U Epp
Best Alternative Song: ‘Pick Up’ – Adekunle Gold
Artiste of the Year: Olamide
Song of the Year: ‘Pick Up’ – Adekunle Gold
Total = 11
Best Music Video: Sesan Ogunro for Bad – Tiwa Savage featuring Wizkid.
Artiste of the Year: Tiwa Savage
Total = 2
It speaks volumes that Mavin Records have only two nominations despite their star-studded roster of artistes. One sees the magnitude of the previous statement when compared to the 11 nominations YBNL received.
In the end, it’s safe to say YBNL has had a more productive year than Mavin.
2016 Headies Awards Wins
Olamide won two awards for Best Street Hop Artiste and Best Rap Single for ‘Eyan Mayweather’, while Tiwa Savage failed to get an award in her two nominated category.
She lost Artiste of the Year award to Wizkid.
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