Bez joins a list of artistes who have been dropped as brand ambassadors in the last week.
More and more endorsement contracts ARE NOT being renewed, as big spenders in corporate Nigeria continue to cut costs.
So far, pundits are blaming the increasing number of deals not being renewed on the prevailing economic recession in Nigeria.
With this trend going on, the big loser, if no alternative revenue source shows up, would be the celebrities, especially musicians who work in an industry lacking a structured monetisation system for most of their work.
Next year will be interesting in many ways!
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