Why Lil Kesh, like Olamide, is not ready for international collaborations

Posted on August 17 2016 , at 06:16 pm
Read more
Story highlights
  • They can do it, if they can just cut out the crap.

Lil Kesh
Lil Kesh

Since Lil Kesh announced his departure from Olamide‘s YBNL camp to float his YAGI imprint, the new direction of the young rapper’s career has been under the public’s microscope.

Widely touted as one of Nigeria music industry’s biggest prospects, Kesh has his work cut out if he is to achieve the same level of stardom as his contemporaries on the international front.

By that, we don’t mean on-the-runway features with international acts who are struggling to find their feet and not even as popular as him, or international acts whose ‘international’ brand images have been abused. We mean a respectable WizkidDrake, DavidoMeek Mill level of collaborations.

NET SPECIAL: How Olamide made Lil Kesh and Adekunle Gold superstars in 1 year

Multiple award-winning American rapper, Missy Elliott might have incorporated ‘shoki’ into her dance routines, but it did very little to elevate Kesh to the position of an appealing brand.

Thankfully, he knows this, as rightly depicted in his response to the need for international collaboration in a recent interview with TooXclusive, ‘I don’t feel like I need any of that right now, I’m still in the Nigerian market, I still need to conquer the market here to a particular point before I take it out.’

The fear for Lil Kesh in attaining the feat however, lies in his adopted style of music; which flatly borders on lyrical rubbish, vulgarity and immature ramblings – inadvertently placing his music in a ‘local’ box.

READ: Olamide and Lil Kesh cover MYSTREETZ magazine

His indigenous rap style also does little to help his cause, with the relatable language being a strong weapon in his music.

And this is a style which also appears to affect his ex-boss, Olamide‘s international appeal despite his status on the Nigerian music scene.

That is not to say it is not achievable for Olamide Adedeji and Keshinro Ololade, as they only need a re-branding that is appealing or fascinating enough to attract the listening ears of international artistes.

They can do it, if they can just cut out the crap.

Ⓒ Copyright NET News Ltd. All Rights Reserved. Please use sharing tools. Do not cut, copy or lift any content from this website without our consent.

More related posts