By Oyindamola Bamgbola
What is digital media?
Digital media is a broad term and trying to adequately describe it may end up in a 2000 word essay. Hence, we’ll go with Maurice Smith‘s definition, which claims that digital media as content that flows through computer systems and many more.
These days, the description of ‘digital media’ is limited to the web. However, here are 12 forms of digital media one could use for business:
- 1. Radio
It may be considered a ‘traditional’ medium now but it is surely useful in today’s world.
- 2. Television
Of course people still watch TV and people still pay lots and lots of money to get your favourite shows up and running.
- 3. CD-ROMs and DVDs
Sadly, piracy and download sites are ruining business for artistes and producers who release albums or movies. However, this does not mean that brands and individuals cannot use CDs to their advantage. All you need to do is be creative about it.
- 4. Podcasts
This is a radio show or an audio series placed on the internet so you can listen any time you want. Comedians, OAPs, critics and other professionals can use this as a tool for business.
- 5. Social media and chat apps
Tweets, Vines, Instagram posts, Facebook posts, Pinterest posts and all other types of social networking forms fall under digital media.
- 6. Pictures
Selfies, group photos, and insert future names for other types of photos fall under digital media.
- 7. GIF, MP4, MP3, MPEG, WMA, PDF, JPEG, PNG, PSD, PPT, DOC…
Yes. All those music, video, photo, word files fall here.
- 8. E-Books
Yes, all those books you can read on your phone, laptop or desktop… How many of you read 50 Shades of Grey as a hard cover?
- 9. Memes
User generated content such as memes, which are shareable are essentially digital media.
- 10. Infographics
- 11. Videos
- 12. Blogs and Vlogs
Blogs like ID Africa’s, Toke Makinwa and Kemi Adetiba’s Vlogs are essential ways of distributing a certain kind of information. Some folks have bought 450 million Naira worth of houses in Banana Island thanks to this medium. winks
Digital media is an absolutely broad term. A little more research might even help you discover some underused one.
This post first appeared on Idafrica.ng
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