By Osagie Alonge
NET has reliably confirmed that Dapo ‘D’banj’ Oyebanjo has signed a multi-million Naira brand endorsement deal with Globacom Nigeria.
The Pop star has inked his second endorsement deal with the Nigerian telecommunications company after weeks of deliberations. D’banj now joins the likes of heavyweight contemporary musicians Psquare as well as recently unveiled ambassadors Naeto C, M.I, Lynxxx, Bez, Burna Boy, Flavour, Waje, Omawumi, and little known Chee.
Insiders tell us the deal is ‘unbelievable’; with those familiar with details saying it may be one of the costliest signings of 2013. Exact figures were not immediately available. But NET learnt that just like his former deal with the company, this new ambassadorship will also come with added values, including an automobile, and major performance commitments.
D’banj and Globacom fell out in 2010 when the pop singer reportedly refused to extend his initial 2008 N70M two-year contract. Glo was allegedly offering something less, far less than what Psquare got (the Pop twins signed a whooping N240M with the company in 2010).
The whole trouble had however started back in 2008 when D’banj was replaced by Psquare after he allegedly demanded a N2M fee for every performance at the then GLO Campus Tour.
But it’s three years later and plenty has changed.
With GLO having lost the biggest names to competition, it’s understandable they’re reuniting with D’Banj, a true superstar with credible fan base, despite not having had a major fresh hit in years. And it’s a coup of sorts – as Etisalat had nearly reached an agreement with D’Banj to be one of their brand ambassadors. Etisalat is already in bed with top rappers Ice Prince and Olamide while there are rumours a 2face Idibia deal is also pending.
MTN Nigeria is currently winning the brand ambassadorship war triggered by the recent mobile number portability policy. The market leader has all the star power in their nest with the likes of Don Jazzy, Wizkid, Davido, Iyanya, Tiwa Savage, KCEE and a few other prominent acts all repping ‘yello’.
A rep from GLO ‘Charles’ tells us it is not in his place to talk about the signing. D’banj’s manager and Executive Director of DKM Group Tony Nwakalor did not pick or return our calls.
‘D’banj signed with who?!‘, Spice, a rep for D’banj told our reporter, apparently surprised.
It is expected that GLO will announce the deal in a matter of days.
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