Mo’ Abudu makes history with launch of TV Channel

Posted on July 08 2013 , at 10:50 am
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Victor Enengedi

'Everything you think you know about Africa is about to change'. Mo Abudu speaks at the launch of Ebony Life TV on June 30, 2013. Photo: Tokunbo Ibikunle
‘Everything you think you know about Africa is about to change’. Mo Abudu speaks at the launch of Ebony Life TV on June 30, 2013. Photo: Tokunbo Ibikunle

History was made on Sunday, June 30, 2013 as talk show host, Mo’ Abudu launched what could be described as Africa’s first global black multi-broadcast network, EbonyLife TV. Just few hours after the glamorous Lagos launch, the channel went live on Monday, July 1, 2013.

According to Mosunmola Abudu, ‘EbonyLife TV is aimed at giving Africa a new perspective by projecting its potential and re-writing its story’. The channel, it is hoped would change the old age perception of both Africa and Africans, using entertainment and lifestyle with programming aimed at viewers aged 18 to 34,

Often referred to as the Oprah Winfrey of Africa, Mo’, as the talk show host is fondly called, has used the platform of her syndicated daily talk show, ‘Moments with Mo‘ to build a strong repertoire. With the launch of EbonyLife TV, Mo makes history becoming the first and only woman in Africa to own a cable TV channel.

Speaking in a recent interview with Associated Press (AP), Mo’ says her vision is to create content that speaks to the continent’s most important demographic aged 18 to 34. ‘No one is speaking to this key demographic of the continent. They crave a platform for self-expression, they want a voice, they want to be heard and we at Ebonylife TV think it is time for them to be heard’

Abudu, born and bred in the UK came to Nigeria when she was a youngster and returned to Britain after her father died when she was 12. She married a Nigerian at age 28 but got divorced after two kids, Temidayo and Adekoyejo.

Abudu, a former executive with the oil giant Exxon-Mobil, abandoned a 20-year career in human resources in 2006 to become a self-taught television talk show host. ‘Moments with Mo‘ soon became a leading   syndicated daily talk show on African regional TV.

She has interviewed celebrities from Hillary Rodham Clinton, former African presidents F. W. de Klerk of South Africa and John Kufuor of Ghana, former England soccer skipper Rio Ferdinand, musician R. Kelly and American fashion icon Diane Von Furstenberg.

Located in Tinapa, Cross River State, EbonyLife TV has high ambitions: to revolutionize media and entertainment in Nigeria and across Africa.

Upon the unveiling of the Channel which will sit exclusively on the DSTV platform, it will immediately be transmitting to and watched in over 46 African Countries and by over 8 million viewers. EbonyLife TV’s roll out distribution strategy also includes major international platforms in the UK, United States, Brazil, Canada and other parts of Europe.

EbonyLife TV’s programming is produced by Africans to reach a global black audience through an exciting multiplicity of media platforms, including TV, web, mobile, apps and live events, and cuts across drama, comedy, reality, lifestyle, talk, magazine, feature film and factual.

Also the channel hopes to be the preferred global network for premium African entertainment, by creating original, premium and inspiring content with an African soul that showcases the best of Africa for a global audience.

The 48year-old talk show host is also notable for other business ideas. Her Human Resource company, Vic Lawrence is still a leading force in the H.R consulting space today. She is noted as one of the brains in the conceptualization of Protea Hotel Oakwood Park, now running into its tenth year; Inspire Africa Foundation, a human investment arm of Inspire Africa Ltd; and of course Moments with Mo, now in its seventh year.

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