What Time Magazine wrote about Omotola Jalade-Ekeinde

Posted on April 22 2013 , at 02:01 pm
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By Richard Corliss

Omotola Jalade-Ekeinde. Photo: IFactoryLive

The world’s most productive English-language film industry is not Hollywood but Nollywood. The teeming Nigerian cinema grinds out some 2,500 movies a year, mostly direct-to-DVD quickies mixing melodrama, music and an evangelical Christian spin. (Think Bollywood via Tyler Perry.) Employing a million Nigerians, Nollywood enthralls millions more who come for the thrills, the uplift and the artful agitations of Omotola Jalade-Ekeinde — the Queen of Nollywood.

Called OmoSexy by her fans, she has made 300 or so features, from the 1996 Mortal Inheritance to the 2010 super production Ijé, shot partly on location in Los Angeles. Married to an airline pilot she wed on a flight from Lagos to Benin, Jalade-Ekeinde brings a juggler’s grace to her roles as actress, singer, reality-show star, mother of four and philanthropist (the Omotola Youth Empowerment Programme).

Success hasn’t spoiled Africa’s most renowned leading lady. Rather than going Hollywood, Omotola wants to stay Nollywood.

Culled from TIME

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