By Osagie Alonge
It’s back to winning ways for Michael Collins Ajereh aka Don Jazzy. The record producer and label owner has scored another hit but this has nothing to do with music as he has been unveiled as the new ambassador of Loya Milk, a popular dairy product in Nigeria.
Don Jazzy, Mavin Records CEO was unveiled at a launch held on Friday, November 30, 2012 in the presence of Promasidor (manufacturers of Loya Milk) executives and also his father with other label mates.
The Mavin boss had however let the cat out of the bag four days earlier on his birthday, November 26, 2012 on his Twitter Page.
‘So d Good people at Promasidor have chosen 2 reward me for being LOYAL to my fans,. Im now the Official Brand Amb for LOYA MILK. oshee IDJA’, he announced via the micro-blogging site.
The Commercial Director of Promasidor Nigeria limited, Kachi Onubogu describes the company’s selection as being ‘driven by the essence of the brand and its proposition to its target audience.
It is not stated how much the deal is but sources say it’s in the six figure range.
Don Jazzy’s first job as ambassador will be to partake in the brand’s first promotion campaign for 2012 – He will feature in a ‘Taste Your Dream’ campaign where consumers can participate and stand a chance to be feature in TV ad with the producer.
In March 2012, Samsung Africa mentioned him as one of their ambassadors. He partook in launching the ‘Samsung Built for Africa Sound System’ in South Africa and has been contracted to produce the theme song for the 2013 African Cup of Nations.
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