BET links up with MTV for African distribution deal

Posted on June 06 2012 , at 11:08 am
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By Osagie Alonge

Alex Okosi

Viacom International Media Networks Africa (VIMN Africa) (formerly known as MTV Networks Africa) have announced that the popular entertainment network Black Entertainment Television (BET) is to expand its African TV footprint following the signing of a new distribution deal that will see BET distributed on the MyTv pay-TV platform.

As of June 1, 2012, BET is now being distributed to viewers in Nigeria, Ghana, Tanzania, Zambia and Zimbabwe 24 hours a day on the MyTv platform. Currently available in 48 countries in sub-Saharan Africa, BET is also distributed via a number of different pay-Tv platforms, including DStv, Top TV, Zuku and Star Times.

BET is a great addition to our portfolio in sub-Saharan Africa and we are delighted to partner with My TV to further expand BET to audiences in East, West and Central Africa’, Alex Okosi, Senior Vice President & Managing Director, VIMN Africa says.

We are thrilled to introduce BET to our bouquet and are confident that the channel will prove hugely successful with our subscribers’, Carine Mouawad, Head of Programming for My TV also said.

We’re told BET is now distributed and marketed by VIMN’s operations in Africa, as part of the company’s African multimedia portfolio, alongside sister channels MTV, MTV Base, Nickelodeon, Comedy Central and VH1.

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