By Osagie Alonge
French music video television network TRACE Urban has officially launched services in Nigeria in a bid to reach viewers in the Anglophone region of Africa.
The television network which is devoted to showcasing urban contemporary music videos, unique content, digital platforms and events started initial operations back in April 2003. TRACE was started in Africa with a global outlook and will be expressing a ‘multi cultural, global platform owned and operated by people of African origin’.
‘We are inspired by the vibrant music scene, the electrifying artists, great music videos and the passionate creative spirit. Nigerian artists are the hub of the continent’s growing music entertainment industry and our expansion into Anglophone West Africa grew from our desire to be a part of the excitement and to promote African music globally. Nigeria is the place to be!’, Olivier Laouchez, co-founder of TRACE Urban says.
TRACE has already partnered with a few entertainment bodies and will be airing the Project Fame West Africa Season 4 and Hennessy Artistry 2011 clips.
‘With this move, we build on the origins and mission of TRACE and we are set to increase the playlist with home-grown music videos and offer more opportunities for artists, advertisers and viewers, but that’s just the beginning. As a Nigerian, I’m proud that we recognize the huge strides our music and entertainment industry has made and the incredible cross over potential of our artists and TRACE Urban is a major supporter of our talent’, Sam Onyemelukwe, Head of TRACE Urban Anglophone West Africa and former Business Development Manager for MTV Base explains.
The TRACE Urban channel will be accessible on DSTV cable network as well as terrestrial networks such as Galaxy TV and NTA.
TRACE Urban was founded by the French businessmen Olivier Laouchez and Claude Grunitzky in 2003.
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